Fundamentals of Marketing Management

About Course

Marketing field is versatile and growing field. Learning marketing is one of the important skills which is required not only for management professionals but it also important for the students who have mindset of becoming entrepreneur and establishing the business/services. The course is specially designed for the students who want to learn fundamentals of marketing management, it covers many topics related to marketing strategy formulation and understanding the theory and its application. The upcoming field like digital marketing, sales and promotional marketing and to build career in the same, one should have knowledge of basic concepts of marketing management which can be used for framing the marketing strategies.


A career in Marketing Management has great potential due to changing global economy. Companies looking for expanding their business worldwide. They are hiring marketing professionals for designing and creating cost effective marketing strategies. Thus, it is most important to gain deep knowledge of Marketing Management and the business, products, services as well as target group.